Client
CP Foods
00
Overview
CP Foods is one of the most trusted names in protein. But trust doesn't automatically survive the scroll — on a supermarket feed, every post competes with friends, memes, and a dozen brands all shouting the same promo.
Bungeee Digital had the media strategy handled: the right audience, the right placements, the right spend. What they needed was creative that could close — assets that stop the thumb and earn the tap once the impression is served. Since January 2026, Glyde has been CP Foods' creative engine, producing 50+ statics, carousels, and reels on a single, repeatable design system.
01
The Challenge
Why most food feeds fail.
A packshot on a coloured background is not a campaign. Across most FMCG feeds, the same problems quietly leak brand equity.
🎨
Colour that doesn't hold
Product colour drifts post to post. Nothing feels like it came from the same brand.
📋
Brief without direction
Assets get produced, but nothing anchors them to a clear objective or product story.
🎯
Missing the audience
Creative that doesn't speak to who's actually scrolling — or what would make them stop.
🧩
An inconsistent system
When every post looks like a different brand, recognition breaks down. Equity — and trust — needs repeatable visual rules.
Bungeee brought the brief and the media. Glyde built the creative system that made it perform.
02
The Solution
The Glyde design system: four pillars.
A repeatable set of rules that made every asset feel like CP Foods — and made every asset work harder on the feed.
①
On-brief, always
Every asset ties back to the brief: correct product, correct claim, correct link. No drift.
②
Engaging by design
Formats built to stop the scroll, not just fill the grid — hook-first thinking applied to a static feed.
③
Appetite-first reels
Craveable motion that makes the product the hero and makes people hungry.
④
Built for the thumb
Every asset lives in the safe zone. Claims stay legible, packshots stay craveable, nothing critical gets cropped at thumbnail size.
Appetite-first, safe-zone always
🍗The product is always the hero — craveable, never cluttered
🎬Reels built on craveable motion, not stock transitions
🛡️Claims and packshots stay inside the thumb-safe zone
🎨The brand colour matches, every single time
Hook-first thinking on a static feed, appetite-first motion in the reels — one system holding both together.
03
The Work
The feed, as it ran.
A six-month run of campaigns across CNY, product launches, and always-on content — jumbo shrimp, golden crispy, tom yum, gyoza, Korean crispy mandoo, stewed pork, rendang & satay, wonton, and more. One system, one recognisable brand, every post.
04
Why Glyde for Design
We sell the one thing that matters. Then bring the community along.
🦐
Product hero, zero clutter
One benefit, one hero shot. The packshot stays craveable, the claim stays legible at thumb size, the colour always matches. Nothing competes with the sell.
👥
Formats that earn a follow
The School Holiday Survival Kit carousel reframes CP products inside a teen's actual day. Giveaways and collabs close the loop — reward the audience, feed the next campaign's reach.
🛡️
Safe-zone discipline
Every static and reel is built to stay visible and readable wherever it lands. If the audience can't read it at a glance, it doesn't ship.
The School Holiday Survival Kit carousel — swipeable frames that reframe CP products inside a teen's actual day: gaming, sleepovers and crunch emergencies.
