Client
Gramercy Music
00
Overview
Gramercy Music approached Glyde Studios with a clear goal: build trust and awareness, and bring their social feed in line with the brand's luxurious, premium identity. Their audience wasn't stopping to look — and the feed didn't reflect the quality of the brand behind it.
We rebuilt the social presence from the content up — a structured monthly content system and a redesigned feed built to stop the scroll, grow an engaged community, and send qualified traffic to the brand.
01
The Challenge
The existing feed worked against the brand rather than for it. Every post carried all its information on a single static image, then repeated the same copy in the caption — nothing was left to draw the viewer in, and there was no rhythm or plan holding it together.
Before — text-heavy
After — one clear hook
The audit — one crowded, repetitive image after another, versus a clean grid where every post leads with a single hook.
📝
Too wordy
Every post carried all its information on one static image, then repeated the same copy in the caption. Nothing was left to draw the viewer in.
🎣
No hook
Posts gave people no reason to stop scrolling. Without a strong opening frame or first line, the content passed by unseen.
📅
No content calendar
No monthly plan, no posting rhythm, no scheduling strategy. Without consistency, the feed couldn't build a relationship with its audience.
💎
Off-brand feel
For a premium brand, the feed didn't look premium. The design didn't carry the luxury positioning the brand stood for.
02
The Solution
We didn't post one-off content — we built a system. A one-month content calendar mapped out content types, hooks and briefs in advance: a clear plan for what to post, when, and why. Because consistency is what builds community.
One-month content system
Planned in advanceMonTueWedThuFriSatSun
01Reel
02
03Post
04Story
05Reel
06
07Collab
08Post
09Story
10Reel
11
12Post
13Story
14Reel
15Collab
16
17Post
18Reel
19Story
20Post
21Reel
Reel
Post
Story
Collab
A rhythm, not a scramble — content types, hooks and briefs mapped a month ahead so the feed shows up consistently.
From there, we leaned into social trends that fit the brand — trending music, high-performing formats, collaboration ideas and Stories to deepen day-to-day connection with the audience.
Less copy, more hook
✂️Stripped the clutter — one eye-catching hook per post
🎯One product or feature in the spotlight, instantly readable
💎Clean, premium design aligned to the brand's positioning
🔗A direct link to @gramercymusic turns engagement into traffic
Each post leads with a single hook, keeps the message simple, and gives followers a clear path back to the brand.
🗓️
A content system
A one-month calendar of content types, hooks and briefs — a plan for what to post, when, and why.
📈
Built around what works
Trending music, high-performing formats, collaborations and Stories that fit the brand.
✂️
Less copy, more hook
One eye-catching hook, one feature in the spotlight — clean, premium and readable.
🔗
A clear path to the brand
A direct link turns feed engagement into profile visits and qualified traffic.
Premium sound deserves a premium feed. We rebuilt Gramercy's from the content up — so the scroll finally stops.
Glyde Studios · Content Strategy
03
The Outcome
The redesigned feed reads as premium and cohesive, aligned with the brand's luxury positioning and built to scale into future campaigns — with a content system that keeps it consistent long after launch.
📈
+65.7%
Engagement & traffic up
Lift in engagement and profile visits vs. Aug 2025, before working with Glyde.
👥
+25.7%
Audience growth
Follower growth vs. Aug 2025, before working with Glyde.
💎
100%
A feed that finally fits
Premium, cohesive and aligned with the brand's luxury positioning.
🔁
30 days
A repeatable system
A monthly content engine built to scale into future campaigns.
