The Flexi Group
Overview
The Flexi Group has spent 13+ years designing and running workspaces across Asia Pacific — 50 locations and over a million square feet under management. For their new venture, Tailored by Flexi, they needed a corporate website live quickly, with a distinct look and a very real budget ceiling.
They arrived with two things: a freehand sketch of the layout in their heads, and a competitor whose feel they admired. In five days we turned that sketch into a launched, on-brand Webflow site — then trained their team to run it without us.
Where it started — the client's own freehand sketch: a hero line, three service columns and photo blocks. This became our blueprint.
the-brief · whiteboard.jpg
The Challenge
Speed and budget usually pull against quality. The Flexi Group needed all three at once: a site live fast, kept within a tight budget, and still distinctly on-brand — not a stock theme with their logo dropped on top.
It also had to last. Whatever we built, their internal team — not a dev agency on retainer — would be the ones updating it long after launch.
Speed to launch
A live corporate site in days, not months — the business needed a credible presence now.
A real budget ceiling
Premium look and feel, delivered without a custom-build price tag.
Distinctly theirs
A specific layout and a reference they loved — the result had to feel bespoke, not templated.
Owned by their team
Built on something their own staff could confidently manage after handover.
Our Approach
We started by matching, not building from scratch. After capturing their goals, brand and the references they admired, we shortlisted premium themes that each already covered 80%+ of what they wanted — a deliberately budget-smart route that protected the two things that mattered most: speed to launch and a tight budget.
We also considered the ease of maintenance after handover. Because their own internal team would run the site afterwards, we built on Webflow: a widely supported CMS that's easy to learn and simple to manage, so the site would stay sustainable in their hands.
Then came the part most agencies skip. Rather than a basic colour swap, we elevated the chosen theme — reworking layout structures, user journeys and styling around the Tailored by Flexi brand and the client's sketch, all while staying inside budget.
Five days, five moves
We mapped the whole engagement up front: launch a working site fast, then tailor it. A live MVP within five days, a clear read on exactly what to customise, then two focused rounds of iteration — all tracked in a shared client portal so the team always knew the status.
Capture their goals, brand direction and the reference sites they loved.
Shortlist themes 80%+ aligned — built on Webflow so their team can own it.
Ship a live, credible site fast with initial copy and imagery in place.
Pinpoint exactly where to tailor — prioritized according to budget.
Refine the copy and layer in the tailored, on-brand touches.
A lean five-step sprint built to satisfy speed and budget at once: launch fast on a premium theme, then tailor it over two focused iterations.
Built to run without us
We also made sure they could actually run it. On top of personalised walkthroughs, we recorded custom video tutorials for every update they'd ever need — editing text and images, reverting versions, managing the dropdown menu — so the team could confidently own the site from day one.
A custom training library — step-by-step videos for every content and page update, so the client's team owns the site with confidence.
handover · training-library